To learn how to get backlinks is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic.
But you have to be cautious with how to build quality backlinks.
Links have been a major part of how Google and other search engines determine how trustworthy a website is from the beginning.
They viewed each link as a sort of recommendation, so the more links a website had pointing to it, the more credibility it would hold, and the higher it would rank in search results.
Unfortunately, some site owners and SEOs attempted to “game” this process by acquiring links through questionable tactics.
Since then, many of Google’s updates have largely been about getting ahead of these suspicious link-building efforts.
We’re now at a point where only very “white hat,” or ethical, link building methods still reliably work.
It’s basically impossible to beg, borrow, steal, or buy quality backlinks in a way that will boost rankings. For site owners that used to rely on shady link-building tactics, this is bad news.
But if you’re willing to put in the time it takes to earn valid links, it’s still entirely possible to boost your credibility (and rankings).
But you have to be cautious with how to build quality backlinks.
Links have been a major part of how Google and other search engines determine how trustworthy a website is from the beginning.
They viewed each link as a sort of recommendation, so the more links a website had pointing to it, the more credibility it would hold, and the higher it would rank in search results.
Unfortunately, some site owners and SEOs attempted to “game” this process by acquiring links through questionable tactics.
Since then, many of Google’s updates have largely been about getting ahead of these suspicious link-building efforts.
We’re now at a point where only very “white hat,” or ethical, link building methods still reliably work.
It’s basically impossible to beg, borrow, steal, or buy quality backlinks in a way that will boost rankings. For site owners that used to rely on shady link-building tactics, this is bad news.
But if you’re willing to put in the time it takes to earn valid links, it’s still entirely possible to boost your credibility (and rankings).
Why does backlink quality matter for SEO?
Links have always been an important factor in how search engines like Google rank websites in their results, and that still holds true today.
Search engines essentially view each link to your site as a vote of confidence in the quality of your content.
After all, if another site is willing to cite you as a source or direct their users away from their own site in favor of one of your pages, you must be offering something of value.
So the more links you have pointing to your site, the more trustworthy your site will appear.
Unfortunately, Google hasn’t released specifics on how it measures credibility, or how reputable it considers your site. But there are plenty of tools that can give you an idea of how trustworthy your site appears.
Many of these tools center on domain authority. This metric is based on a site’s link data, age, popularity, size, and trust-related indicators, and is scored on a scale from one to 100.
Essentially, the higher your domain authority, the easier it will be for your site to earn high rankings in search results.
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