Digital Marketing a boon for new era

In past there was people who interacted most with each other to do business,because there were no any facilities like electronic devices, technical devices,internet connections etc. But the business ran smooth because people were adapted and habitual with that practices. However the productivity was not as per the target. Yes, It was quiet obvious that the less facility was available so in that this much output would come.

But day by day the invention & innovation is going on and the development goes running. The mode of business moved towards technology rather than the old one. It has a reason because in this modern era more than 2 billion of people are connected with the internet and they are spending half of the time with it. People thought that it could be the better way of marketing & doing the business. Now the marketing done by the digital technologies is named as Digital marketing.

Digital marketing is a term for online marketing of a product. Marketing term say the to identify and satisfying the needs of customer. But when it is done by the digital technologies is known as digital marketing. Business runs with the online medium like google search , email , social media just to connect with their target customers. People using most of the time on internet so that the target customer on the basis of age, gender, religion etc they can easily connected with that and helps to raise up the business.

Digital marketing has done by the different tactics and all needs some channels which can say assets to us like social media marketing, websites , digital advertising, engagement or sms marketing, email marketing that assets has been executed by the different tactics which done in the category of digital marketing.

Below is the few assets and tactics which is used in digital marketing are:-

Assets

• Website:- Your website is an asset for digital marketing, target audience will visit there and try to find out their related product.
• Blog post:- Blog posting is the root for digital marketing because the blog needs content for a particular topic ,when audience read that blog it’s a medium to attract the customer.
• E book:- The electronic books is also a best way to read because it occupy less space, more amount of books can store in a device and easy to carry from one place to another.
• Social media :- Billions of people are on social media now a days the channels like Facebook, Instagram,twitter ,you tube etc. which is a great platform for digital marketing.

Tactics

• Search Engine Optimization:- It is a very essential tactics for digital marketing i.e. SEO , means to get the high ranked for your website on search engine on result pages. It could be done by increasing traffic on website with organic search. 
• Content Writing:- It is the backbone for digital marketing which is used for promotion of the new product, awareness of brand and to attract the customers. If the fresh content is there on the website, audience would be attracted more than the other website.
• Social Media Marketing:- Social media sites like facebook, twitter, youtube, instagram are used for the advertisment , promotion, generate traffic, generate leads for business.
• Pay Per Click:- PPC is the most common channel for paid advertisement, in which the some amount is to be paid by the publisher and it is generally done by the Google Ad words.
• Affiliate Marketing:- A type of promotion activity of your product to other website.
• Email Marketing:- It is also a medium of digital marketing in which companies connected with the audience through email. They continously send them promotions, discounts,offers of their products. It is a kind of engagment marketing.
• Google Analytics:- It is the way to analyse the health of a website in terms of content, keywords, domain authority, page authority etc.

Digital marketing is a done by the B2B & B2C. For business to business Linkedin is a great channel where B2B done easily and Instagram like website is fit for B2C.

PROS

• Website traffic
• Content performance
• Product promotion
• Increasing sales
• Increase revenue

CONS

• Technical error
• Spam
• Data security

As there are diiferent tactics for the digital marketing but the assets is also essential for it. Like mobile marketing etc. but these are the modern trends now a days and growing day by day and in future the demand will be higher. So it needs to be more focus on it to get the great success..!!